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News and Noteworthy

This section of our website is for news we find particularly interesting or helpful.

As well as events we are, either attending, or wish we were.

Lastly, for showcasing some of our clients. 

We hope you enjoy it as much as we do!

 

 

Sunday
Jun032012

Hannah's Hope

 

Since we are asking for your votes, likes, and follows in this Social Madness contest in hopes of winning to donate the award to Hannah’s Hope Fund we wanted to give you a little more information and bring more awareness to this special charity fund.

 

Who is Hannah? Hannah Sarah Sames is a beautiful little girl who was born on March 5, 2004. She has extremely curly blonde hair, a slight build, a precocious smile, and a charming personality that lights up the room.  She loves to sing and dance, and play outdoors.

What is GAN? Giant Axonal Neuropathy (GAN) is a rare genetic disorder that slowly takes away one's ability to walk, use one's hands, speak, swallow and is terminal. More info can be found here:  http://ow.ly/bkIzW

How can you help? Visit their website http://www.hannahshopefund.org/ share it with your friends and family, and if you have the means to, donate to help fund the clinical trial they are hoping to

After the Social Madness contest is over, win or lose, children everyone will still be fighting this terminal genetic disease. We hope that you will visit their website, and show your support, donate if you have the means and spread the word!

 

 

If you havent already helped us to win Social Madness, so we may donate the full award to Hannah's Hope Fund please vote here:
http://ow.ly/bkILj
You can vote from every device in your house, or workplace and on any new network, ex: Starbucks, Panera, Library wifi on the same device. 

Friday
Jun012012

Social Madness Contest 

Today marks the first day of competition for more than 100 local companies in the Capital Region that are eager to determine which will garner most social media attention.

Companies are competing against others in the same size category, and the local winner will be the one that gains the most Facebook likes, Twitter followers and LinkedIn connections.

Social Madness, hosted by The Business Journals and sponsored by Capital One Spark Business, is a one-of-a-kind social media competition highlighting companies of all sizes with the best social media strategies in a tournament-style challenge

The Business Journals has developed a scoring algorithm based on a weighting of the following activities:

Votes on http://www.bizjournals.com/albany/exclusives/socialmadness

Net new LinkedIn corporate page connections 

Net new Facebook corporate page likes ClarityManagementAdvisors

Net new corporate Twitter handle followers @ClarityAdvisors

 

On June 19, the top eight vote getters in the market will be placed in a bracket to compete against other local companies, with local winners announced on July 17.
All 43 local winners and the top 21 runner-ups in each of the three size groups will advance to the national competition, which starts on July 24 and culminates Sept. 11, when three national winners are announced. A charitable donation will be made on behalf of the three national winners.

 

We have chosen Hannah's Hope Fund for our charity to support and donate the winnings too. Hannah is an eight year old Rexford, NY girl who was diagnosed in 2008 with Giant Axonal Neuropathy (GAN). GAN is a rare, genetic disorder that slowly takes away one's ability to walk, use one's hands, speak, swallow and is terminal usually by the time they reach their 3rd decade of life. Let’s help Hannah and the other children affected by this disease. Please "LIKE" Hannah’s Hope for GAN Facebook page, and share on your own page so others can learn about this Foundation. Thank you!

 

 

Vote, Like, Follow, and Help Us WIN!

 

 

 

Information found from articles on the Business Journal’s website.
Please visit www.bizjournals.com for more information and questions.

Friday
Mar232012

Social Media Marketing – Direct Brand Marketing For Your Business

 Are you getting the most out of the free social media marketing platforms out there?
Social Media Marketing is extremely important. Smartphone's and other mobile devices have made direct marketing easier than ever. One of best things about Social Media Marketing, apart from it being efficient, and directly targeting your customer base, is that is can be tailored for every business: retail, consulting, IT, tourism, entertainment, staffing, and the list goes on. There are no excuses not to be using one, or all, of the sites that I will briefly describe. The top free social media tools being, Facebook, Twitter Pinterest, and Blogs. 

Facebook Pages- Lets your loyal customers market your brand for you. Easy and effective direct customer marketing. Quickly increases client base, for new businesses and keeps you in close contact with long standing clients.
Twitter- Lets you see what is “trending”. In 140 characters or less you can connect to the world and let everyone know what is going on in your business. It is also a great tool to see what your clients are interested in and have direct feedback.
Pinterest- A social media platform with so much unused potential. This is a sky rocketing tool that can help attract new customers around the globe while seamlessly interacting with your Facebook and Twitter accounts.
Blogs- There are numerous ways to get a free blog. A Blog lets you reach out to your client base on a more personal level. Many website builders and hosts, such as Squarespace, now offer blog sections or the ability to add Wordpress or another blogger application within the site. A blog will keep your website fresh with new information and allows clients to see what your company is up to.  The updated information also allows for Search Engine Optimization (SEO) and can bring in viewers who would ordinarily not have found you, but perhaps a key phrase in your blog or something you are interested in aligns with their search. Blogs allow people to follow you, which notifies them every time you have a new post, giving you yet another form of direct marketing.

Blogger- A free blogging platform by Google. All you need is a Gmail address and you are ready to start blogging.
TUMBLR- A free blogging platform, tends to be a younger audience, combines Twitter and Facebook and is based highly on visual media.
WordPress- a very popular blogging platform used by many companies and people. Known for it's appealing themes and layouts.

I predict Instagram will not be far behind in social media marketing ideas, and that more small business clothing retailers will use Polyvore.
Instagram- A photo-sharing tool that integrates Twitter and Facebook.
Polyvore- A clothing and accessory site featuring outfits based on themes, such as colors, movies, or seasons, that give the direct link to the clothing shown. This site continually helps sales in company’s that have their clothing featured

Interested in hearing more information on how social media can work for you?

If you are interested in learning more about how to use these great direct marketing tools for your business please contact us!
We have a wonderful presentation to teach you, or your head of marketing, how to grow your business through these free platforms.

Are you are too busy to use social media?
Contact us and we will do it for you! With years of experience using social media platforms professionally and successfully Clarity Management Advisors, LLC will increase your brand awareness and bring in a larger client base quickly and economically.

Wednesday
Feb222012

Health Care Exchange (HIX) on Twitter

We recently stumbling upon Edge Think Consulting's HIX central page where they have some up with "a data visualization tool that utilizes twitter data related to emerging health insurance activity on a state-by state basis when it can be discerned as such."

 

Check out their interactive map here http://edgethinkconsulting.com/index.php/hixcentral.html

You can search by State or date of tweet! This is such a great data collection tool and it has so many great possibilities for all sorts of data and markets.

Wednesday
Feb152012

Certified WBE!

We received our certification letter from New York State's Empire State Development division stating we are now officially a Woman's Business Enterprise (WBE).

The people at Empire State Development have been so helpful throughout the long application process and waiting period. 

We are very excited to utilize this certification in many great subcontracting opportunities in the future.

Please feel free to contact us if you are looking for a WBE subcontractor for State Procurements and other opportunities.